Posts in Growth and learning
Walk, Don't Run

I start off every year by looking back at what I have learned in my previous year. I write it down so that I'll remember it when I'm neck deep in work and too busy to think. The lesson I'm thinking about today will be an unpopular one, but one I have given a lot to learn. The Hustle, and the lifestyle that we small business owners proselytize about, is a myth and if you are not careful it will kill you.

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Cultivate Strength over Momentum.

For the first year of my business I dutifully wrote down every fear and worry I've struggled with. I'm now well into my second year of being an independent business owner. I have gained a lot of experience and I'm much more comfortable with the risks associated taking the path less taken. I've also learned a very hard truth. The second year is much harder.

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Fair Weather Followers; Or How I Learned to Stop Worrying and Love Aplomb

Sure, I could inflate my numbers by posting vapid lifestyle photographs in my feed. I could repost unoriginal material because it looks good and will earn me some likes. I could conduct surveys where I don't bother reading the answers so long as I can count a higher number of interactions. I could offer give-aways and gain (and then promptly loose) 100 followers in the hopes that a small percentage will stick around.

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Down the Rabbit Hole: Don't Believe Your Own Hype

When you really boil it down social media (and branding in general)  is all hype. You are basically taking your message (look at what I make, I like cats, I'm important, here is something that needs attention in the world, high school was awesome, high school is over...) and putting it out there in the hope that other people will be affected by it (they read it, relate to it, like you more, take action, buy something). There is nothing good or bad about this.

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Mind Your Own Business

Anxiety and insecurity are constant companions when it comes to running your own business. Taking the path less traveled means you'll be walking hand-in-hand with the fear of the unknown. Worrying about what everyone else is up to is a pretty normal part of the process. You worry about how your competitors are doing. You worry about your peers being more successful than you. You worry about how the market will respond to you.

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