The Downside of Aspirational Living
Can we just talk about this for a minute. During a recent conversation with a good friend about marketing yourself as a small business I was given the well intentioned advice that I need to sell an aspirational lifestyle. I've thought about it a lot. I just don't think I can swing it. Here is the truth of it. This is the first fancy latte I've ever ordered. It got cold while I took pictures of it. I'm only sitting in this coffee shop because I'm meeting a customer that wants this knife. I was up until 1:30 last night trying to figure out what a media kit is and how to make one. Then my website went down and I lost what progress I had made. I'll be up until 1:30 tonight to try to fix it. I'll get up 5 hours later to take care of my son for the day. I'm not complaining. I'm just trying to point out that my life is just as good/crappy as yours. The flip side is that someone is about to pay me actual money for doing what I love. All this aspirational living is bringing everyone down if you ask me. It's good to want to aspire to more, but don't let the coffee get cold in the meantime.